Archive for June, 2009

15th Jun 2009

Flash Tips : Calling functions from loaded swf

So your trying to call a function on the parent timeline from a loaded swf.  In as2 this was pretty easy, as you could directly call to the parent.function().  In as3 its a little different because of the way the new movieclip objects are handled… but dont worry.. we have the solution.

In the following example.. lets say you have loaded a movie clip through action script from your library. something like

var myMovie = new movieInstance();
stage.addChild(myMovie);

Now lets assume you are trying to call a function when this loaded movie stops playing on the last frame.

if(this.parent.parent != null){
var parentObj:Object = this.parent as Object;
parentObj.function();
}

this.parent can be adjusted to set the depth of the parent you are trying to access. parentObj.function is the name of the function you are trying to access.

If you have any questions, just post, and we will be happy to assist.

Posted in Development & Coding, Flash, News | No Comments »

15th Jun 2009

Google Analytics : Site Overlay

My favorite feature of Google Analytics, by far, is the Site Overlay feature.  Basically it allows you to optimize the real estate on your website by placing an overlay on your website that shows which URLS are being clicked on by your customers.  This tool will give you insight into optimizing your banners and link locations based on their click thru rate.

Pros: Allows you to view click through rate.  As a bonus, it will show goal completions (only works if you have goals setup).

Cons: If you have the same link on your page, it will show the click through rate as a combined count and not for each individual text link.  For example, if you have 2 contact us links on your home page, one in the header and one in the footer, and they both link to http://www.mysite.com/contactus it will collect the clicks for that URL and not for the text link.  If some one clicks on the header, it will show that the footer has been clicked on as well.

Using it: Its simple.  Log in to your Google Analytics account.  Go to your website profile. On the Right hand navigation click Content -> Site Overlay.  This opens up a new window.

Need help analyzing the data in your Site Overlay?  Call or email one of our experts today for a free analysis of your Google Analytics Site Overlay metrics.

Posted in 50 tips in about 50 days, Google Analytics, News | 1 Comment »

05th Jun 2009

Maximizing your ROI - Google Analytics

We have found Google Analytic’s to be the ultimate solution for analyzing and reforming your marketing campaigns to maximize ROI through your website.  We install Google Analytic’s for free, with every site we build.  So to help out our customers, and anyone else looking for some info on GA, we have decided to introduce a series on the features of GA called “50 tips in about 50 days”.

If you have any questions on setting up GA for your site, give us a call.  We can also help analyze and make suggestions on existing GA setups. Call us now.. 1 866 969 MIND (6463)

Posted in Google Analytics, News | No Comments »

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