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	<title>MasteredMinds Blog :: Web Development, Web Design, Marketing, Advertising</title>
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	<link>http://blog.masteredminds.com</link>
	<description>Evolving Development...</description>
	<pubDate>Mon, 05 Apr 2010 03:21:07 +0000</pubDate>
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		<link>http://blog.masteredminds.com/?p=44</link>
		<comments>http://blog.masteredminds.com/?p=44#comments</comments>
		<pubDate>Mon, 05 Apr 2010 03:21:07 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=44</guid>
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		<title>Asterisk Low cost in office phone system / PBX</title>
		<link>http://blog.masteredminds.com/?p=43</link>
		<comments>http://blog.masteredminds.com/?p=43#comments</comments>
		<pubDate>Fri, 12 Feb 2010 05:21:05 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Products]]></category>

		<category><![CDATA[Asterisk]]></category>

		<category><![CDATA[Open Source Phone]]></category>

		<category><![CDATA[Phone System]]></category>

		<category><![CDATA[Small business voip]]></category>

		<category><![CDATA[Trixbox]]></category>

		<category><![CDATA[VOIP]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=43</guid>
		<description><![CDATA[MasteredMinds just recently finished setting up a full scale PBX (Phone System) complete with 10 extension, IVR (Integrated Voice Response), and VoIP creating a cost effective phone solution for small, medium, and large bussinesses.
Asterisk is an Open source Phone System/PBX that can be customized for your office or call center. Your phone system can be [...]]]></description>
			<content:encoded><![CDATA[<p>MasteredMinds just recently finished setting up a full scale PBX (Phone System) complete with 10 extension, IVR (Integrated Voice Response), and VoIP creating a cost effective phone solution for small, medium, and large bussinesses.</p>
<p>Asterisk is an Open source Phone System/PBX that can be customized for your office or call center. Your phone system can be integrated with IVR (Integrated Voice Response) to poll database information and direct customers to extensions or ring groups or to send other customers to queues.  This software can also be integrated with CRM and ERP systems, to maximize the efficiency of handling your customers and clients.</p>
<p>Call MasteredMinds today and speak with one of our sales team, 1 866 969 MIND (6463) x 1 (Sales).</p>
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		<title>Customer Rapid Reporting Aquired by Equifax</title>
		<link>http://blog.masteredminds.com/?p=42</link>
		<comments>http://blog.masteredminds.com/?p=42#comments</comments>
		<pubDate>Thu, 26 Nov 2009 23:21:07 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[customer]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=42</guid>
		<description><![CDATA[I just learned today that one of our clients, Rapid Reporting was acquired by Equifax today.  Here is the link to the article about the acquisition.
http://www.prnewswire.com/news-releases/equifax-acquires-rapid-reporting-68702987.html
Its feels great when a client succeeds.  From all of us @ MasteredMinds, congratulations Rapid Reporting!
]]></description>
			<content:encoded><![CDATA[<p>I just learned today that one of our clients, Rapid Reporting was acquired by Equifax today.  Here is the link to the article about the acquisition.</p>
<p>http://www.prnewswire.com/news-releases/equifax-acquires-rapid-reporting-68702987.html</p>
<p>Its feels great when a client succeeds.  From all of us @ MasteredMinds, congratulations Rapid Reporting!</p>
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		<title>Adding Manufacturers coupons to X-cart</title>
		<link>http://blog.masteredminds.com/?p=41</link>
		<comments>http://blog.masteredminds.com/?p=41#comments</comments>
		<pubDate>Wed, 04 Nov 2009 05:31:08 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Products]]></category>

		<category><![CDATA[e-commerce development]]></category>

		<category><![CDATA[manufacturers coupons]]></category>

		<category><![CDATA[x-cart]]></category>

		<category><![CDATA[xcart]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=41</guid>
		<description><![CDATA[We just completed development today on a solution that add manufacturers coupons to the X-CART e-commercer software written in PHP.  This allows the provider to add coupons that are restricted to one manufacturer.  It allows for the provider to add coupons for a % (percentage) off all manufacturer products in your cart, as well as [...]]]></description>
			<content:encoded><![CDATA[<p>We just completed development today on a solution that add manufacturers coupons to the X-CART e-commercer software written in PHP.  This allows the provider to add coupons that are restricted to one manufacturer.  It allows for the provider to add coupons for a % (percentage) off all manufacturer products in your cart, as well as the ability to add flat rate discounts to all products. We have integrated this into both the backend admin panel and the customer facing part of the system.</p>
<p>Interested in adding manufacturer coupons or other custom development for your e-commerce system?   We have experience with a wide variety of e commerce solutions including OSCommerce, ZenCart, X-Cart, and Magento.  We also provide customized web based solutions for businesses using a variety of languages, tools, and techniques.  Give MasteredMinds a call today, 866 969 MIND (6463).</p>
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		<title>Flash Tips : Calling functions from loaded swf</title>
		<link>http://blog.masteredminds.com/?p=39</link>
		<comments>http://blog.masteredminds.com/?p=39#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:48:36 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[Development &amp; Coding]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[call function from external swf]]></category>

		<category><![CDATA[call function in parent movieclip]]></category>

		<category><![CDATA[call function on main timeline]]></category>

		<category><![CDATA[call function on main timeline from external swf]]></category>

		<category><![CDATA[calling functions in flash]]></category>

		<category><![CDATA[flash development]]></category>

		<category><![CDATA[function call from loaded swf]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=39</guid>
		<description><![CDATA[So your trying to call a function on the parent timeline from a loaded swf.  In as2 this was pretty easy, as you could directly call to the parent.function().  In as3 its a little different because of the way the new movieclip objects are handled&#8230; but dont worry.. we have the solution.
In the following example.. [...]]]></description>
			<content:encoded><![CDATA[<p>So your trying to call a function on the parent timeline from a loaded swf.  In as2 this was pretty easy, as you could directly call to the parent.function().  In as3 its a little different because of the way the new movieclip objects are handled&#8230; but dont worry.. we have the solution.</p>
<p>In the following example.. lets say you have loaded a movie clip through action script from your library. something like</p>
<p><code>var myMovie = new movieInstance();<br />
stage.addChild(myMovie);</code></p>
<p>Now lets assume you are trying to call a function when this loaded movie stops playing on the last frame.</p>
<p><code>if(this.parent.parent != null){<br />
var parentObj:Object = this.parent as Object;<br />
parentObj.function();<br />
}</code></p>
<p>this.parent can be adjusted to set the depth of the parent you are trying to access. parentObj.function is the name of the function you are trying to access.</p>
<p>If you have any questions, just post, and we will be happy to assist.</p>
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		<title>Google Analytics : Site Overlay</title>
		<link>http://blog.masteredminds.com/?p=40</link>
		<comments>http://blog.masteredminds.com/?p=40#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:35:37 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[50 tips in about 50 days]]></category>

		<category><![CDATA[Google Analytics]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Google Analytics Site Overlay]]></category>

		<category><![CDATA[Site Overlay]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=40</guid>
		<description><![CDATA[My favorite feature of Google Analytics, by far, is the Site Overlay feature.  Basically it allows you to optimize the real estate on your website by placing an overlay on your website that shows which URLS are being clicked on by your customers.  This tool will give you insight into optimizing your banners and link [...]]]></description>
			<content:encoded><![CDATA[<p>My favorite feature of Google Analytics, by far, is the Site Overlay feature.  Basically it allows you to optimize the real estate on your website by placing an overlay on your website that shows which URLS are being clicked on by your customers.  This tool will give you insight into optimizing your banners and link locations based on their click thru rate.</p>
<p><strong>Pros: </strong>Allows you to view click through rate.  As a bonus, it will show goal completions (only works if you have goals setup).</p>
<p><strong>Cons:</strong> If you have the same link on your page, it will show the click through rate as a combined count and not for each individual text link.  For example, if you have 2 contact us links on your home page, one in the header and one in the footer, and they both link to http://www.mysite.com/contactus it will collect the clicks for that URL and not for the text link.  If some one clicks on the header, it will show that the footer has been clicked on as well.</p>
<p><strong>Using it: </strong> Its simple.  Log in to your Google Analytics account.  Go to your website profile. On the Right hand navigation click Content -&gt; Site Overlay.  This opens up a new window.</p>
<p>Need help analyzing the data in your Site Overlay?  <a href="http://www.masteredminds.com/contact" target="_self">Call or email one of our experts today for a free analysis of your Google Analytics Site Overlay metrics</a>.</p>
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		<title>Maximizing your ROI - Google Analytics</title>
		<link>http://blog.masteredminds.com/?p=38</link>
		<comments>http://blog.masteredminds.com/?p=38#comments</comments>
		<pubDate>Sat, 06 Jun 2009 00:04:51 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[Google Analytics]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Analytics]]></category>

		<category><![CDATA[analyzing site data]]></category>

		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=38</guid>
		<description><![CDATA[We have found Google Analytic&#8217;s to be the ultimate solution for analyzing and reforming your marketing campaigns to maximize ROI through your website.  We install Google Analytic&#8217;s for free, with every site we build.  So to help out our customers, and anyone else looking for some info on GA, we have decided to introduce a [...]]]></description>
			<content:encoded><![CDATA[<p>We have found Google Analytic&#8217;s to be the ultimate solution for analyzing and reforming your marketing campaigns to maximize ROI through your website.  We install Google Analytic&#8217;s for free, with every site we build.  So to help out our customers, and anyone else looking for some info on GA, we have decided to introduce a series on the features of GA called &#8220;50 tips in about 50 days&#8221;.</p>
<p>If you have any questions on setting up GA for your site, give us a call.  We can also help analyze and make suggestions on existing GA setups. Call us now.. 1 866 969 MIND (6463)</p>
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		<title>Choosing a design firm</title>
		<link>http://blog.masteredminds.com/?p=37</link>
		<comments>http://blog.masteredminds.com/?p=37#comments</comments>
		<pubDate>Mon, 11 May 2009 13:30:00 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[Creative Strategies]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[building a website]]></category>

		<category><![CDATA[Choosing a design firm]]></category>

		<category><![CDATA[design firms]]></category>

		<category><![CDATA[designers]]></category>

		<category><![CDATA[development firms]]></category>

		<category><![CDATA[finding a designer]]></category>

		<category><![CDATA[web developers]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=37</guid>
		<description><![CDATA[Most businesses start with less than ideal websites. Your friend knows a friend who knows a girl who knows how to make websites, and, well, you know the rest. But every business reaches a point where it needs a professional online appearance. Unfortunately, commissioning a website isn&#8217;t as simple as ordering office supplies. Web professionals [...]]]></description>
			<content:encoded><![CDATA[<div id="article"><span id="optspots">Most businesses start with less than ideal websites. Your friend knows a friend who knows a girl who knows how to make websites, and, well, you know the rest. But every business reaches a point where it needs a professional online appearance. Unfortunately, commissioning a website isn&#8217;t as simple as ordering office supplies. Web professionals and business people don&#8217;t always speak the same language, and the learning curve for an already beleaguered entrepreneur can be steep. At MasteredMinds, were web professionals and business people  you can collaborate with to create an attractive and effective site&#8211;on time and on budget.  We want you to make the best descison possible, so we have come up with some tips for easing your search for your next web team.</p>
<p><span id="optspots"><strong>1. Do your homework</strong></span></p>
<p>The first step in finding a designer you like is finding designs you like. We recommend that <span id="optspotsa">small business</span> owners start by looking at the sites of their competitors and similar businesses. The key is to find a designer whose taste matches your own.  Ask around to friends when you&#8217;re shopping for a designer, and on&#8217;t just go to Google and pick the first one.</p>
<p>But taste is only one consideration. Many designers specialize in creating a particular kind of site. A designer whose previous work includes only small brochure-style sites might be a poor fit for a large <span id="optspotsa">online</span> store, so it&#8217;s important to consider the scope of your project as well.  <a title="MasteredMinds Web Design Portfolio" href="http://www.masteredminds.com/portfolio">Check out some examples of our work</a>.</p>
<p><strong>2. Know the basics<br />
</strong>Even for web professionals, keeping up with technology is difficult. Fortunately, as a small business owner, you don&#8217;t need to know the ins and outs of the latest trends to commission a web site, but it does help to understand a few fundamentals.</p>
<p>Conversations with our clients usually begin by explaining the difference between a domain name, a web host,  web site, SSL certificates, CMS, and e-commerce systems.</p>
<p>A domain name is a site&#8217;s Web address&#8211;yoursite.com, for instance. These addresses are rented on a yearly basis from online registrars. A web host, on the other hand, provides server space&#8211;the virtual home where the site will live. Finally, there is the website itself&#8211;the collection of files that contain the actual design, text and media.</p>
<p>If all of that is unfamiliar, don&#8217;t worry; we are happy to recommend reliable domain registrars and hosting companies when they work with clients.</p>
<p><strong>3. Be prepared to collaborate</strong><br />
Once you&#8217;re ready to approach a designer, your input is key. Many people don&#8217;t realize how much direction they&#8217;ll need to provide in order to give their designer a successful starting point.</p>
<p>The reality is that the process is a collaboration&#8211;from start to finish. In the beginning, designers typically ask for detailed descriptions of what prospective clients need from their web sites, as well as for links to other sites that the clients admire.</p>
<p><strong>6. Know what you&#8217;re paying for<br />
</strong>Once the match is made, a contract is the next step. And here clients can&#8217;t be too careful. Everything that&#8217;s meant to be included in the project&#8211;from the payment schedule to the number of revisions that a client is allowed to request&#8211;should be spelled out. While some designers are flexible about small changes, clients shouldn&#8217;t count on it.</p>
<p>Clients should also be prepared to put down a deposit before any work begins, in our case, this is usually 1/3 of the project cost.</p>
<p><strong>8. Be decisive<br />
</strong>Content aside, the most common cause of delays or extra costs after the contract is signed are sudden changes, additions or lack of communication. Many people don&#8217;t understand how long certain changes will take to implement, so they&#8217;re quick to call and ask for what we call the &#8220;just-dos.&#8221;  Such misunderstandings are another example of the importance of establishing a good relationship between designer and client.  A good relationship established before contracts are signed often helps ensure these issues are handled professionally and calmly on both ends.</p>
<p>The key is to do the necessary preparation when making your decisions&#8211;and then to stick by those decisions until the project is complete.</p>
<p>Whether you decide to go with us or not, this guide should help in choosing your design firm.  If we can be of any assistance, please call us 866 . 969 . MIND (6463).</p>
<p></span></p>
</div>
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		<title>New Partnership: Patrick and Company</title>
		<link>http://blog.masteredminds.com/?p=36</link>
		<comments>http://blog.masteredminds.com/?p=36#comments</comments>
		<pubDate>Tue, 07 Apr 2009 19:41:09 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[Development &amp; Coding]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Video Production]]></category>

		<category><![CDATA[email marketing]]></category>

		<category><![CDATA[web design]]></category>

		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=36</guid>
		<description><![CDATA[MasteredMinds has recently partnered with Patrick and Company located in the Dallas World Trade Center, providing an array of marketing services designed to fit their needs.
Patrick and Company initially hired us in early January for our video services, which is on display in their showroom at the Dallas WTC.  Our task was to produce a [...]]]></description>
			<content:encoded><![CDATA[<p>MasteredMinds has recently partnered with Patrick and Company located in the Dallas World Trade Center, providing an array of marketing services designed to fit their needs.</p>
<p>Patrick and Company initially hired us in early January for our video services, which is on display in their showroom at the Dallas WTC.  Our task was to produce a video that featured products from their vendor collection in random order, to be played in wide screen 16:9 on a flat panel window display.</p>
<p>After utilizing our video services, PatCo decided to retain our services for a new site design, which will be launching in late April.  To compliment their new site, we have also designed a monthly email marketing program targeted to existing customers, which will feature showroom specials and new product offerings.</p>
<p>Find out <a href="http://www.masteredminds.com/solutions">more about how our marketing soltions can benefit you, click here</a>, or call one of our Marketing MasterMinds to see what we can do for you 866-969-MIND (6463) or, in the Dallas area, call 214-MIND 559 (214 646 3559), in the Houston area, call 281 682 1444.</p>
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		<title>Is your business PCI compliant?</title>
		<link>http://blog.masteredminds.com/?p=34</link>
		<comments>http://blog.masteredminds.com/?p=34#comments</comments>
		<pubDate>Fri, 13 Mar 2009 21:50:54 +0000</pubDate>
		<dc:creator>jwingate</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[credit card security]]></category>

		<category><![CDATA[Payment card industry]]></category>

		<category><![CDATA[PCI]]></category>

		<category><![CDATA[PCI compliance]]></category>

		<category><![CDATA[PCI compliant]]></category>

		<guid isPermaLink="false">http://blog.masteredminds.com/?p=34</guid>
		<description><![CDATA[Is your business PCI compliant?  Do you even know what PCI compliance is?  Does your
business accept credit cards, especially Visa and MasterCard?  If so, then you need to
know about PCI compliance and how it can affect your business.
Before we get into an explanation of PCI compliance and its requirements, we have to go
into a little [...]]]></description>
			<content:encoded><![CDATA[<p>Is your business PCI compliant?  Do you even know what PCI compliance is?  Does your<br />
business accept credit cards, especially Visa and MasterCard?  If so, then you need to<br />
know about PCI compliance and how it can affect your business.</p>
<p>Before we get into an explanation of PCI compliance and its requirements, we have to go<br />
into a little history.</p>
<p>Beginning in June of 2001, Visa introduced their Cardholder Information Security<br />
Program (CISP) to help protect cardholder data.  This program outlined fundamental<br />
security requirements for all Visa merchants and service providers.</p>
<p>MasterCard created their program, known as the MasterCard Site Data Protection<br />
Program (SDP).  Their program was designed to help issuers, acquirers, retailers, and<br />
service providers protect themselves and the overall payment system against the threat of<br />
compromises.</p>
<p>In December of 2004, Visa and MasterCard joined forces and officially announced the<br />
combination of Visa’s CISP and MasterCard’s SDP programs.  Together, they recognized<br />
the need for a common set of security requirements and a single validation process for<br />
merchants and service providers.  The result of this collaboration is the Payment Card<br />
Industry (PCI) Data Security Standard.  Since 2004, American Express and Discover<br />
Card have also approved this Standard within their own programs.</p>
<p>There are 12 requirements in the PCI Data Security Standard:<br />
• Build and Maintain a Secure Network<br />
1. Install and maintain a firewall configuration to protect data.<br />
2. Do not use vendor-supplied defaults for system passwords and other<br />
security parameters.<br />
• Protect Cardholder Data<br />
3.    Protect stored data.<br />
4.    Encrypt transmissions of cardholder data and sensitive information across<br />
public networks.<br />
• Maintain a Vulnerability Management Program<br />
5.    Use and regularly update anti-virus software.<br />
6.    Develop and maintain secure systems and applications.<br />
7.    Restrict access to data by business need-to-know.<br />
8.    Assign a unique ID to each person with computer access.<br />
9.    Restrict physical access to cardholder data.<br />
• Regularly Monitor and Test Networks<br />
10.    Track and monitor all access to network resources and cardholder data.<br />
11.    Regularly test security systems and processes.<br />
• Maintain an Information Security Policy<br />
12.    Maintain a policy that addresses information security.<br />
Now as we all know it does not do any good to have rules (or standards) if they are<br />
not enforced.  Therefore, one of the main parts of the PCI Data Security Standard<br />
success is merchant and service provider compliance.  When the Standard’s<br />
requirements are enforced, they can serve as a defense against data exposure and<br />
compromise.  Part of this compliance is a required on-site PCI validation assessment<br />
conducted by an approved Qualified Data Security Company (QDSC).</p>
<p>You may be asking yourself—what happens to companies who fail to meet the PCI<br />
Data Security Standard.  The companies who do not comply can be fined, have<br />
restrictions imposed on them, and/or expelled from the Payment Card System.  In<br />
short, if you chose not to address PCI compliance for your business you may very<br />
well find yourself unable to accept Visa, and possibly American Express and/or<br />
Discover Card.</p>
<p>Now ask yourself how that would affect your bottom line?</p>
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